ifthaker Game Publishing Privacy Policy
ifthaker Entertainment Ltd, including its affiliates (“ifthaker”),
collects, stores, and uses your personal information as a data controller in
connection with and in order to provide and develop ifthaker’s products, mobile
applications, services and websites (together “Services”) according to this
privacy policy (“Privacy Policy”).
For questions and information about Privacy Policy and data
subject's rights, please contact us at privacy[at]ifthaker.com or alternatively
at ifthaker Entertainment Ltd, Legal Department, Keilaranta 17 C, 02150 Espoo,
Finland.
For information about our privacy practices related to data from
children, please see “Special Note About Children’s Privacy” below.
All ifthaker Services are governed by this Privacy Policy and by
using or accessing a Service You give consent to the processing, use and
disclosure of your data. Please do not install or use the Services if you do
not agree to this Privacy Policy.
ifthaker reserves the right to modify this Privacy Policy. Your
continued use of Services will signify your acceptance of the changes to this
Privacy Policy.
1. How We Collect Your data
Likely situations when you make personal data available to ifthaker
include, but are not limited to: (i) by using ifthaker’s mobile apps or visiting
our websites, (ii) registration for Services, contests and special events;
(iii) accessing Services using a third party ID, such as social networking
sites or gaming services; (iv) subscribing to newsletters; (v) purchasing a
product or services through ifthaker’s online stores or within the app (or
"in-app purchase"); (vi) using “tell a friend,” "email this
page," or other similar features; (vii) requesting technical support; and
(viii) otherwise through use of ifthaker Services where personal data is required
for use and/or participation.
The data we process on you may include, but is not limited to:
email address, device ID, IP-address, user names and passwords.
ifthaker may supplement your data with data received from third
parties in connection with demographic, advertisement, market and other
analytics surveys or services.
2. Ad Serving Technology
ifthaker reserves the right to use and disclose the collected,
non-personal data for purposes of advertising by ifthaker or ifthaker’s
partners and contractors.
ifthaker may employ third party ad serving technologies that use
certain methods to collect information as a result of ad serving through
Services.
ifthaker or third parties operating the ad serving technology
may use demographic and geo-location information (for more information
regarding use of Location Data see below Section 3) as well as information
logged from your hardware or device to ensure that relevant advertising is
presented within the Service. ifthaker or third parties may collect and use
data, for such purposes, including but not limited to, data such as IP address,
Device ID, MAC address, installed software, application usage data, hardware
type, Operating System information, browser information, unique identifiers in
browser cookies, Flash cookies, and HTML5 local storage, Internet and on-line
usage information and in-game information.
The foregoing data may be used and disclosed in accordance with
this Privacy Policy and the privacy policy of the company providing the ad
serving technology.
ifthaker may display to you behaviorally targeted advertising.
If you wish to "opt out" of certain targeted advertising, please
visit http://www.youradchoices.com and/or www.networkadvertising.org. Please
note that the links above may not reach all ifthaker’s advertising partners and
certain behaviorally targeted advertising may still be displayed to you. If you
want to be certain that no behaviorally targeted advertisements are displayed
to you, please do not use or access the Services.
Some services may include the use of in-game advertisements or
brand placement. Such ads or sponsorships will be noted as such within the
services.
Additionally please note that if you “opt out” it does not mean
that you will no longer receive advertising. It just means that the advertising
you see displayed will not be customized to you and your interests and may be
less relevant to you.
3. Location Data
To the extent ifthaker makes location enabled Services available
and you use such Services, ifthaker may collect and process your location data
to provide location related Services and advertisements. For example, some
add-ons or offers may be available at dedicated locations. The location data is
processed and stored only for the duration that is required for the provision
of the location related Services.
ifthaker may use, depending on the service (1)IP-based location
based on the IP address presented by the end-user, (2) fine geo-location data
based on coordinates obtained from a mobile device’s GPS radio, or (3) coarse,
network-based geo-location data based on proximity of network towers or the
location of WiFi networks.
Your fine, GPS-based geo-location is not accessed without your
consent. Notwithstanding ifthaker’s partners who are providing location related
parts of the Service, ifthaker will not share your GPS geo-location with third
parties without your consent. To the extent ifthaker makes available GPS
geo-location to third parties in accordance with this Privacy Policy, it will
be provided anonymously.
4. Analytics
ifthaker uses your information to perform its own analytics and
to enable analytics provided by third parties. We use analytical information
for supporting business analysis and operations, business intelligence, product
development, improving products and services, personalizing content, providing
advertising, and making recommendations. ifthaker may also use third-parties,
such as a Flurry in order to develop and analyze use of the Services. For more
information about Flurry and its services please see http://www.flurry.com/.
5. Friends
If you choose to use ifthaker’s "tell a friend" or a
similar service about ifthaker Services or order a gift certificate for your
friend, ifthaker may store your friend's name and contact details that you
provide to ifthaker.
Please note that certain features of the Services may be able to
connect to your social networking sites to obtain additional information about
you. In such cases, ifthaker may be able to collect certain information from
your social networking profile when your social networking site permits it, and
when you consent to allow your social networking site to make that information
available to ifthaker. This information may include, but is not limited to,
your name, profile picture, gender, user ID, email address, your country, your
language, your time zone, the organizations and links on your profile page, the
names and profile pictures of your social networking site “friends” and other
information you have included in your social networking site profile. ifthaker
may associate and/or combine as well as use information collected by ifthaker
and/or obtained through such social networking sites.
6. Disclosure and Transfer of Personal Data
Personal data may be disclosed to third parties including third
parties located outside the European Union or the European Economic Area in
accordance with applicable legislation and this Privacy Policy.
ifthaker may use third parties to collect and process personal
data on ifthaker’s behalf and in according to ifthaker’s instructions. ifthaker
is not liable for the acts and omissions of these third parties, except as
provided by mandatory law.
7. Data Retention and Correctness
ifthaker retains the collected data for the period necessary to
fulfill the purposes outlined in this Privacy Policy unless a longer retention
period is required or permitted by law. Thereafter ifthaker deletes all
aforementioned data in its possession within a reasonable timeframe. ifthaker
does not verify the correctness of personal data.
Please note that some data may be further retained if necessary
to resolve disputes, enforce ifthaker user agreements, and comply with
technical and legal requirements and constraints related to the security,
integrity and operation of Services.
8. Cookies, beacons and tracking
The Services may use “cookies” and other technologies such as
pixel tags, local shared objects, hardware-based device identifiers, Operating
System-based identifiers, clear GIFs and web beacons. ifthaker treats
information collected by cookies and similar technologies as non-personal data.
Cookies: A “cookie” is a small file stored by your browser when
told to do so by a website. Typically websites place a number of different
cookies on an end-user’s machine. Some of the cookies are “1st Party,” from the
website itself, and others are “3rd party,” belonging to advertising and
analytics entities or social networks. ifthaker’s cookies do not include
personal data and are typically used to quickly identify your device and to
“remember” your browser during subsequent visits for purposes of functionality,
preferences, and website performance. You can disable cookies or set your browser
to alert you when cookies are being sent to your device; however, disabling
cookies may affect your ability to use the Services.
Flash cookies & HTML5: ifthaker may also use Flash cookies
(local shared objects) and HTML5 local storage. Flash cookies are small files
similar to browser cookies, but which are not stored in the browser and can
also be used to remember your settings, to personalize the look and feel of the
Services, or for advertising and analytics. You may prevent Flash cookies from
being stored by following the instructions provided by Adobe
athttp://helpx.adobe.com/flash-player/kb/disable-local-shared-objects-flash.html.
Web Beacons and pixel tags: A “web beacon” or a “pixel tag” is
an electronic image (often not visible to the end-user) that allows ifthaker to
count users who have visited certain pages or viewed certain advertisements.
Additionally, e-mails and other electronic communications ifthaker sends to you
may contain pixel tags that enable ifthaker to track your usage of the communication,
including whether the communication was opened and/or what links were followed,
if any.
9. Third Party Terms and Conditions
Please note that your access to and use of the Services may be
subject to certain third party terms and conditions and ifthaker is not liable
for any such third parties’ use of your personal data.
Certain Services that ifthaker may offer, such as multiplayer
gaming, social networking and gaming console services, may use third party
services to provide authentication for the Services with a gaming console ID,
social networking ID, or gaming network account. In connection with such use,
certain personally identifiable user and/or membership data may be transferred
automatically to and from ifthaker.
ifthaker may disclose your personal data to third parties in
connection with a corporate merger, consolidation, restructuring, the sale of
substantially all of ifthaker’s stock and/or assets or other corporate change,
including, without limitation, during the course of any due diligence process
provided, however, that this Privacy Policy shall continue to govern such
personal data.
10. Safeguards
ifthaker follows generally accepted industry standards and
maintains reasonable safeguards to attempt to ensure the security, integrity
and privacy of the information in ifthaker’s possession.
11. Other
You may choose to disclose data about yourself in the course of
contributing user generated content to the Services.
Any data that you disclose in any of these forums, blogs, chats
or the like will become public information, and there is no expectation of
privacy or confidentiality with respect to that data.
ifthaker may store and/or transfer your personal data to its
affiliates and partners in and outside of EU/EEA member states and the United
States in accordance with mandatory legislation and this Privacy Policy.
12. Special Note about Children’s Privacy
ifthaker does not knowingly collect personal information from
children under 13 years of age. If ifthaker learns that ifthaker has
inadvertently gathered personal data from children under 13 years of age, ifthaker
will take reasonable measures to promptly delete such personal data from ifthaker’s
records.
ifthaker understands the need to provide extra privacy
protections to users who are children. To that end, features and services such
as social networking plug-ins, behaviorally targeted advertising, and
collection of data for the purpose of building user profiles are not available
to users under 13. ifthaker also does not allow our third party partners who
engage in such practices to access personally identifiable data from users
under 13.
ifthaker and its partners do collect non-personally identifiable
data from children. This includes, for example, collection of IP-based
geolocation data to ensure that the product, service or features served comply
with applicable laws of that nation.
ifthaker and its partners also collect data to assess general
information about the use of products, such as the number of visitors to our
sites and services and which sections of a site or service are popular. ifthaker
also uses this data to provide contextually-relevant advertising to users, to
prevent users from seeing the same ad repeatedly, and to allow users to
personalize their experience on the site or service (for example, to save a
high score in a game). ifthaker and its partners may also use cookies, pixels,
hardware-based identifiers, Operating System-based identifiers, and
software-set identifiers, to manage and measure the performance of advertising.
Please note that ifthaker’s partners may have their own policies
related to tracking technologies for analytics and ad-serving purposes. While ifthaker
requires that companies comply with ifthaker’s privacy policy before ifthaker
allows those companies to access our sites and services, ifthaker does not
actually control third-party data collection and use. ifthaker encourages
parents to review the list of operators below and to become familiar with those
parties policies and practices.
13. Further information
This Privacy Policy is governed by Finnish law excluding its
choice of law provisions.
ifthaker makes good faith efforts to enable you to review,
update or correct your personal data in ifthaker’s possession.
ifthaker will need sufficient information from you to establish
your identity and to verify your access request, and also to assist us in
handling your request.
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